• "My coaching for lawyers is about Revenue Generation. I do ‘Business Development’ coaching. Not life coaching. Not career coaching. It is focused on business development – winning new clients and securing more work from existing clients."

    Larry Stroud

"I have been working with Larry for several years and always find his advice and ‘homework’ to be practical and manageable within a busy practice. Larry’s feedback is tailored to each individual personality style, goals and career stage. He has been instrumental in helping me grow my practice and ultimately advance from the associate level through to equity partnership."

Darcy AmmermanPartner, Financial Services | Banking & Finance | Insurance McMillan LLP
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Business Development Lawyer Coach

As Canada’s only business development coach exclusively for lawyers, I understand that excellence in your profession does not always equate to success.

My approach is to work with you to boost your practice, with a focus on securing new clients and obtaining more work from existing ones.

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Away Day Facilitator for Law Firms

I am an experienced Away Day Facilitator for law firms. Solely including partners or senior associates or a combination of both.

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Business Development Training

I conduct business development group training for senior associates at law firms, typically lasting three to five hours.

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Larry Stroud

About me

I bring over 25 years’ experience in professional services to my coaching. As a Lawyer Coach, my clients include national firms, regional firms, one-office firms, specialized boutiques and solo.

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  • Let’s have a complimentary call to chat about what led you to my website. Ask any questions to ensure I am the right business development coach for you.

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