Korblog

February 25, 2012 — Posted by Larry Stroud

Social Media Explained

Social media is seen as confusing by many. But really, understanding the main applications is quite easy. The following was adapted from a recent presentation at the OBA Institute 2012 session on social media* as the ultimate ‘social media explained’. It’s truly a gem to explain the differences in the crucial social media platforms.

Twitter: I’m eating a great cheeseburger

You Tube: Watch me eating a cheeseburger

Labels: social media explained in a light and entertaining way

January 17, 2012 — Posted by Brian Cope

2012 - what lies ahead for professional firms.

We threw away our crystal ball long ago when we learned that experience and judgment were far more important in planning for the future than wistful thinking. So you ask – what do we see in 2012 for professional firms?

Labels: 2012, accountancy firms, branding, future, Law firms, Marketing, Predictions, professional firms

December 13, 2011 — Posted by Brian Cope

Is Your Law Firm Connecting with Clients? Is your Revenue Base at Risk?

For the third year in a row I listened to in-house general counsel (“GC”) present their take on law firm providers to the Legal Marketing Association in Toronto this fall. The messages never change and it bewilders us why that is. Are you listening? Do you know what your clients think? If you do, are you addressing their issues?

Labels: client relations, client retention, connecting, feedback, general counsel, law firm, listening, lower revenues, reduced billings

November 17, 2011 — Posted by Brian Cope

Law Firm Merger Rumours and the Mid-sized Firm

We blogged recently about foreign law firms getting a toe hold in Canada when Norton Rose and Ogilvy Renault tied the knot and the opportunities for small and mid-sized firms this offered. Bay Street is abuzz as rumours that FMC and DLA Piper are merging swirl everywhere

With the Norton Rose move every law firm chair who offered an opinion was certain that this was a one-off. Media reported that none of Canada’s major firms were interested in following Ogilvey Renault down the aisle.

Labels: Bay Street, Canada, DLA Piper, FMC, law firm, mergers, Norton Rose, Ogilvy Renault

October 18, 2011 — Posted by Rami Lippa

If Steve Jobs was the head of your law firm or accountancy firm – what would it be like?

– It would do everything from the perspective of the end user e.g. your client. It would provide a unique and utterly simple client experience.
– Your brand image would be beautiful.
– Design and typography would play a central role. The logo, all brand assets, all ads and communications would be a delight to interact with.
– There would be no boardrooms – meetings would be conducted on sofas over coffee. – Business would be fun and entertaining.
– Your consumer interaction would be amazingly easy.