1. Complacency
In many firms, there’s an attitude that the partners who traditionally attract new business will always be the primary rainmakers of the firm. Times have changed. Client buying habits have changed. Don’t be complacent about client loyalty: It requires good management, high levels of service and competitive pricing.
Even the well nurtured contacts of the rainmaker are not a fully dependable work source anymore given the market realities of aggressive targeting from competition, sophisticated marketing strategies and competitive...


